Increasingly, we seem to buy everything from the internet. Christmas shopping 2012 was largely done from the seat of the sofa, before it was necessary to undertake the arduous task of putting on the kettle and waiting for the postman. The convenience is unrivalled, and on the surface, there’s no wonder the High Street, bricks and mortar stores are struggling. Still the digital age is not without its kinks that need ironing out, and whilst Christmas shopping online is one thing, clothes shopping is entirely another. It has seen a significant increase over the last few years and is, indeed, one of the most successful styles of e-commerce around today. The question is, what will happen tomorrow to eliminate the need to go into town at all?
One gap that retailers say harms conversion rates for their digital clothes stores is the fact that as customers, we can’t try things on. We have an ever-increasing urge to buy well-fitting, great looking items of clothing and in the instance that they don’t fit, we’re almost always left a little bit put out, even when we have bestowed upon us the opportunity to return the clothing for free.
So is there a plan in place to eliminate this in the future? Of course there is, and that plan is to utilize the most advanced database systems to be able to accurately work out the best fitting sizes and garments available to you! Sound too good to be true? Well the idea is still, undoubtedly in its infancy; however there are already several options for such technology coming out of the woodwork and vying to be the one that works that best, the one that will inevitably become the industry standard in a few short years.
So what does this technology involve? The idea is incredibly simple, but opens new gateways to actually being able to find the clothes that fit you easily! One such idea instructs users of the software to measure out an item of clothing that fits correctly, that they already own, and input the details into their tool. The application then finds the closest matches to your precise measurements and lists all your options in one easy-to-purchase from place.
Another iteration of the same concept allows you to play dress up, essentially. A personalised, digital mannequin is rendered based on your specifications; height, neck, waist, hips and arms; which you may then append clothes which fit, hang and hug in realistic ways. This software could even add an extra layer to the shopping experience, encouraging us customers to take a look at clothes we may not ordinarily consider, just to see how they’d look.
Finally an interwoven program that uses complex algorithms and deeply integrated database figures, coupled with your own data inputted via an extensive, one-time questionnaire, and other statistics such as your purchase history, reveals a list of products that most closely match that which should, scientifically, fit you the best.
With all these options currently being trialled by the biggest online shopping retailers, will the face of digital commerce change tomorrow? We’ll need to wait while the gaps are bridged and the holes are plugged, but the future is bright! High Street shopping can be incredibly stressful and time consuming and in the future, we’ll be doing it from the home, like we are in our many numbers now, but with greater accuracy, less returns and more time to concentrate on the important stuff!
This article was written by Rob Vicars on behalf of The Highlands Store. For the greatest online shopping experience today and tomorrow, and the best brand in quilted winter jackets, The Highlands Store supplies!
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