A rapidly increasing number of companies all over the world a realizing the benefits of massage and are heeding the call to provide massage therapy on site. Stress costs employers enormous amounts of money every year.

A Continuing Education Unit is a nationally recognized unit of time spent studying to enhance a person’s professional development. Ten hours of instruction equals one CEU. CEUs provide students with a permanent record of continuing education and training for professionals who need to prove to state licensing boards, employers and other interested parties that they are undergoing ongoing training and development in their field. Massage Therapy continuing education classes are vital for therapists who wish to maintain and upgrade their skills and retain credibility in the industry.

Old-World Healing Technique

As advances in medicine continue it’s very interesting to see an ancient technique like massage therapy come into the mainstream focus, a proven method of health.

Ancient Origins

Massage therapy is more than just a back massage. It has roots in ancient cultures (as far back as 3,000 years ago in China); due to its extensive benefits, it has become a mainstay of many mainstream medical and physical treatments. Massage is no longer considered “quack” therapy, and is gaining in popularity by the day.

Pick a lifestyle any lifestyle, go ahead, I won’t peek! Without knowing who you are or where you live and without knowing another single fact about you, I’m prepared to wager that for you, there just aren’t enough hours in the day, whatever your circumstances are.

Again, I’ll wager that you have too much to do and not nearly enough time to do it in. OK, it doesn’t take a rocket scientist to work that one out because I know I’ve chosen a very popular theme, one that affects, well… almost everyone.

In developing a marketing profile for your massage therapy practice, you will need to evaluate different components of marketing. In general there are four principle components - product, pricing, promotion, and positioning - that is commonly referred to as the “Four Ps” or the marketing mix and are used in the assessment of products.